Oh Baby, That's the Ticket!

You can't ride without ticket... You can't see the show without a ticket... You can't get where you're goin without a ticket!

So, what's your ticket?

Maybe you're a teacher or a CPA or sales person. Whatever it is, the thing you do well, that gets you paid, gets you through doors that others can't pass through... that's your ticket.

Everyone needs at least one ticket. Life is about taking yourself where you wanna go. It's about having a compass and a direction. It's about overcoming obstacles and challenges to realizing your true nature. It's about exploring and experiencing and expressing all that life has to offer within, without and through you.

So, what's your ticket?

I didn't have a ticket for a long time. I had pieces of a ticket. I had a little of this and little of that... but I didn't have a TICKET. I didn't have something I could use to get me around in this world.

With a Philosophy Degree, minor in Art and another in Religion... that didn't really open a lot of doors, or get me where I was doing. I had no interest in the corporate world, or college for that matter. So, to the best of my ability I set myself up to NOT be admitted into the long, grey line of American manhood.

After Corrina was born, I realized I needed a ticket. I needed something to give me access to the world where people make money and take care of themselves and their families. I was substitute teaching - I was hanging around, but I didn't have a ticket. Teaching is my thing, but institutionalized schooling is not. So I bailed on that path.

Sales welcomed me with open arms. The world can always use another hack salesman. After a while of monkeying with that I realized it wasn't a ticket unless I could ACTUALLY sell something. Starting a business seemed like a ticket, but it took so long to figure it out. Finally, after moving to Chicago and getting involved in the Real Estate boom, I found my ticket.

I'm a serial entrepreneur with a sales and marketing bent. If there's a market, and I can live with the product, I can sell it.

That's my ticket.

It gets me the money I need to get where and what I want in my life. It gets me backstage into some pretty cool meetings and businesses that I would never have access to otherwise. It takes me to cool seminars and conferences where I meet incredibly powerful and intelligent people who also have a Sales/Marketing ticket... I couldn't be happier.

Here's the moral... it took me nearly 30 years to find my ticket. That's a long time. That's a long time being a scared, naive kid with no ticket. That's a lot of missed shows, a lot of missed trains... not the way I want my kid to grow up.

Most of what I've learned about sales and marketing could be taught to a 3rd or a 6th grader fairly easily. Especially when we get talking about information marketing and online businesses. Teens could acquire a lifetime ticket to ride by simply laying off the XBox 360 a few hours per day and learning the principles of marketing and internet sales.

Getting that ticket means your child will be able to go see shows, take rides, meet cool people, get an education, travel and explore... Whether it's sales or anything else, make sure your child knows that they will need a ticket, and help them start figuring out what that may be for them. It takes years to get a handle on it - no point in waiting to figure it out until after school and all the pressure that brings.

Better to get it handled early, so that the 20's are a time of radical self-exploration with a base of financial freedom that affords educational experiences impossible to obtain through school.


Cheers,

Craig

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